Don't complain about wanting more business until you make
sure you aren't chasing away customers. Customers see your website as a
representation of your business and your attitude.
Just think about your own behavior. When you're searching
the web and come across a website that hasn't been touched in four or five
years, what do you do? It's likely you move on to find a site that's more
professional, fresh and appealing.
Does your website tell customers and visitors:
- They might not be in business anymore
- They haven't kept up with business or technology
- They're probably struggling to stay in business
- They don’t understand basic marketing
- They don’t care about customers
- You don't really want to be here
Many customers may find your print shop through your website
than through other means. Be very sensitive to the image it projects. It can be
better to have no website than to have one delivering a negative message.
