Every Door Direct Mail (EDDM), a.k.a "carpet bombing" marketing is very good for businesses whose target audience is geo-dependent (located in the neighborhood) and largely independent of gender and other demographics. This includes health clubs, beauty and barber shops, family, fast food and takeout restaurants, car repair, veterinarians, etc.
When the audience becomes more specific, carpet bombing becomes less effective. As we say regularly, "men don't buy panties, women don't buy auto parts". For specific audiences, it's best to use a more targeted communication technique...drone strikes!
Read more at printshopmarketing.com and ez-vdp.com
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