Saturday, August 24, 2013

How to Scare Away Customers

Your online image may be driving new customers away.

In today's marketplace, it's likely that 90% or more of new customers will look at your website before they ever contact you. Let's make this really clear...

Nearly every new customer will look at your website before they talk to you.

It's human nature that people want to look at companies' websites before going there or calling. You do it...we all do it. With smartphones this trend simply increases.

In looking at your website for 5 seconds, your potential new customers will form an impression about your business...and you as the owner.

Is that impression positive, confidence-building, exciting, customer-centered and informative? Too often, print shops' websites scream out old, really old, low-tech, no-tech and doesn't care. You'll never know how many potential customers found your print shop because of your website...then got turned off and went to your competition.

Want more business? Start by honestly deciding if your website is attracting or repelling potential customers.


No comments:

Post a Comment